Why TV will play a big role in Twitter’s IPO

Every month, 200 million people around the world use Twitter to exchange information. 70% of Twitter accounts are outside of the United States. Have you ever watched rolling Tweets during a television show?


We don’t know much about Twitter’s planned IPO, thanks to the company’s decision to file its papers with the SEC confidentially. But we do know is that the timing is perfect.

The fall TV season is just about to begin. That means that shows like Scandal are returning to the TV screen, ready to once again mobilize thousands of #gladiators (as the show’s fans call themselves on Twitter) to comment on each and every twist and turn with countless tweets and clever hashtags. And as they and other TV fans take to Twitter to celebrate their favorite shows and characters, Twitter’s TV ambitions are going to become a lot more obvious.

Twitter has long worked to strike partnerships with TV networks who are eager to boost ratings and real-time engagement with tweets. Scandalis one of Twitter’s big success stories.

The show made a midseason debut on ABC (s…

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About Desiree Williams Savory

Desiree is a Technology and Accountability Coach in Houston, Texas specializing in real estate for the since January, 2000 working with REALTORS. She is is a public speaker and MCE provider available for consulting online and onsite. Go to www.DesireeSavory.me to learn more.
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