Facebook brings in 2% ROI for Real Estate Agents

I went to a Women\’s Council of REALTORS® luncheon in Houston’s Galleria area today and had the pleasure of listening to Dr. Ted C. Jones, Senior Vice President-Chief Economist for Stewart Title Guaranty Company.  His presentation was so enlightening. As usual, he did an amazing job at showing the real estate community how fortunate they are to be Texas REALTORS®.

For me, being a Technology Coach, what stood out was his report on Facebook as they relates to real estate.

I have to say that I agree with Dr. Jones’ statement that Facebook bring in 2% on Real Estate Agents’ business usage. This does not mean, however, that Facebook, or other types of social media cannot have a significant role in the real estate industry. What it does mean is that:

  1. Realtors need to understand the difference between Facebook Fanpages (business pages) and Facebook Profile pages.
  2. Realtors need to have a business plan as to how they are going to use social media for their real estate business.
  3. Realtors need to define Facebook, LinkedIn and Twitter as totally different social media platforms and to use them accordingly.
  4. Realtors need to measure the effectiveness of their social media marketing campaigns.
  5. Realtors need to learn how to manage their accounts and the options provided for privacy.

There is a future for social media in real estate. Future home owners, investors, renters and sellers are using social media for an average of an hour per day if they are on a computer – and if they are on Twitter, they are using their smart phones consistently to find information about literally every subject.

Facebook Business Pages (Fanpages) can be viewed by anyone – anyone that can get on the internet, with no Facebook account. Facebook business pages are websites with search engine optimization opportunities.

If you would like to know the pulse of the world on any subject, go to http://search.twitter.com and type in what you would like to know about. (Tell me, what does the site look like?” Freaky, isn’t it? Use a  Hashtag (the pound sign: #) before a key word to search on that particular subject so as to narrow down on results. These are not old results – these are the most recent Twitter users shouting out their thoughts! Try #realestate as a search. Now try #houston #realestate as a search. You will see that the second search provides less and more focused search results.

Social media is not the answer to real estate business success. It’s a part of your marketing campaign…because some buyers and sellers use it exclusively to communicate. It levels the playing field for the world!

By the way, you must check out Dr. Jones\’ Videos and subscribe to his blog for great real estate and business-related updates!


About Desiree Williams Savory

Desiree is a Technology and Accountability Coach in Houston, Texas specializing in real estate for the since January, 2000 working with REALTORS. She is is a public speaker and MCE provider available for consulting online and onsite. Go to www.DesireeSavory.me to learn more.
This entry was posted in Uncategorized and tagged , , , , , . Bookmark the permalink.

3 Responses to Facebook brings in 2% ROI for Real Estate Agents

  1. I agree with you. I love interacting with my friends, clients and yet-to-meet IRL friends, but have to be mindful of what I post and the tenor of my comments. Remember, if it is online… it is forever.

    Also, we Realtors must learn to develop relationships first before attempting to sell. Nothing turns off people more than a premature pitch… Or maybe it is just me.

    I thank you for all you do for the Realtor community.

    • Desiree Williams Savory says:

      Most use their Facebook Profile pages and that’s the first thing that agents need to change. Agents should start converting their clients from their profile pages to their Fanpage in order to get effective growth online. Relationships come first in all good things – I agree with you totally. Future clients are just as intuitive as we are! Let’s think about how we react to sales representatives in other markets. Thanks for your comment Christi!

  2. Wow..
    Great post i have found some good information in yours post keep posting .Thanks

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s