Ask yourself this question: If you were on the ground floor of an elevator with other passengers and getting off on the 2nd floor and one of the other passengers asked you a question about your services, would you flinch?
Here is a great exercise – I would not ask you to do it if I haven’t :)… stand in front of your bathroom mirror. Alone. Pretend as if you are the passenger asking the question and then answer the question. If you feel comfortable…if your answer roles of your tongue and you believe it with all of your being, then you’re on the right track! If you can’t answer…if there’s a wince, you have work to do.